Authentic emotion is key in establishing deep human connections. Likewise, how a brand relates to its employees and customers.

Music is a persuasive tool in expressing emotion. It is a critical element of the customer experience, and along with memorable experiences, is a powerful mechanism to achieve differentiation. 

We believe that companies have only begun to scratch the surface of what is possible with music, and how it can inspire engagement, loyalty and change behavior. It can amplify the physical design of a space and the digital and virtual experience. We are deeply invested in bringing art and emotion to this relatively unexplored dimension of communication. 

We’ve worked with companies such as Estée Lauder, Ford, Lufthansa, Hermès, Pfizer, Nike, Cartier x Kering, Le Meridien Hotels (ex-Starwood Hotels & Resorts, now Marriott International), Unilever Prestige, Capital One and Invesco. 

In addition to creating original music, we also provide hospitality and retail businesses with unique music playlists (original or selected). We don’t use algorithms or key words in our process ~ we choose each song on every playlist and screen them carefully for explicit lyrics and hidden meanings. We offer turnkey solutions with music players which are easy to install and use, that includes licensing with BMI, ASCAP and SESAC. Each playlist can be managed remotely via a customized dashboard (app/web). 

Aside from music programs, we create other types of content to promote the aspirations, culture and personality of our clients’ brands. These include ~

Developing concepts for film that we can cast, style, produce and shoot. 

Pop-up or permanent artistic installations.

 Product Launches, Events, Concerts, Festivals, Galas.

While a great idea or concept is interesting, careful implementation is crucial in bringing it to life.