We are always interested and attracted to designers who have a unique vision, a sort of eccentricity that touches on something new and different, that deserves new ways of showcasing their points of view and their collections. We enjoy supporting emerging talent, guiding them along the way on messaging, and creating polished shows for them that reflect who they are.

We met Jahnkoy, a Russian designer in 2016 when she graduated from the renowned Parsons MFA Fashion Design & Society program in New York, helmed by the visionary Shelley Fox.

Her work was a brilliant mix of ancient cultures and street fashion; she blended different techniques, fabrics, fringes, intricate beading and patterns from various crafting cultures with modern streetwear that was provided by Puma. Her pieces were works of art. 

What we found interesting was her focus on creating communities and conversations around the crafting table, as it was done in earlier times. Crafting was a social activity and a connector.

With the evolution of the fashion industry and the growth of fast fashion, the ways in which we used to make clothes are not the same today. Furthermore, Jahnkoy wanted to make a statement about the impact of crafting, and the great social value it brings to those communities.