BALMAIN BEAUTY - A NEW FRAGRANCE EXPERIENCE

WE ARE EXTREMELY PROUD TO BE PART OF BALMAIN BEAUTY'S LAUNCH OF LES ÉTERNELS AND THE CREATION OF ITS MUSIC UNIVERSE. 

LES ÉTERNELS IS A COLLECTION OF EIGHT ALL-GENDER EAUX DE PARFUM, INSPIRED BY PIERRE BALMAIN’S PARISIAN LEGACY AND OLIVIER ROUSTEING’S MODERN INFLUENCE ON FASHION, AND NOW BEAUTY.

WE’VE ALWAYS TALKED ABOUT THE IMPORTANCE OF MUSIC AND SCENT, BOTH HAVING THE MOST IMMEDIATE AND POWERFUL IMPACT ON THE BRAIN. THEY HAVE THE UNIQUE ABILITY TO EVOKE INSTANT EMOTION. 

OUR JOURNEY OF MUSIC CREATION BEGAN WITH THE EXQUISITE TIMELESS SCENTS THEMSELVES, EXPLORING EACH OF THEIR INSPIRATIONS, INGREDIENTS AND STORIES.

IMMENSE GRATITUDE TO THE WHOLE TEAM AT BALMAIN BEAUTY.